For the longest time, I didn't feel like I could launch my own business. Even after founding a nonprofit. Even with a PhD. Even with proof that I could do hard things.

I struggled with self-doubt. With confidence. With this persistent whisper in my head that said, "Who do you think you are?"

If that sounds familiar, you're not alone. According to a 2023 KPMG survey, 75% of female executives have experienced imposter syndrome in their careers. Research shows that imposter syndrome keeps as many as 60% of women from starting their business journey globally. And 37% of women who run their own business say that feelings of self-doubt are preventing them from growing.

The confidence gap is real. Studies show that men are 72.4% confident in their ability to succeed as entrepreneurs, while women are 65.3% confident. Men apply for jobs when they meet about 60% of the qualifications, while women tend to apply only if they meet 100%.

Women tend to hem and haw. We overthink. We wait until we're "ready." (Spoiler: you'll never feel completely ready.)

Women are as innovative as men, and companies run by women are as successful. Men and women-owned businesses are succeeding—and struggling—at almost identical rates. When we do launch, women are more successful in crowdfunding than men, achieving a 69.5% success rate compared to 61.4% for men.

So if the success rates are similar, and the innovation is there, what's holding us back?

It's not ability. It's not skill. It's confidence. It's self-doubt. It's the fear that we'll be "found out" as frauds even when we're absolutely crushing it.

One of the most important lessons I've learned is this: who you surround yourself with matters. A lot.

Having a village of women who cheer you on, share resources, expand your networks, and remind you that you're capable when you forget—that changes everything. Research shows that having a friend in the workplace is associated with lower feelings of imposter syndrome, especially among women.

That's why I'm here. That's why I built Women Who Launch.

I want to see you soar. I want to cheer you on. I want to connect you to anything that will be helpful for your journey because I deeply believe that when women create opportunities and lead, good things happen. Not just for us—for everyone.

If you've been thinking about it—do it.

YES, you can.

YES, you should.

You don't need to have it all figured out. You don't need to be 100% ready. You don't need to wait for someone to give you permission.

Nearly three-fourths of women who launched businesses in 2024 said they wanted to work according to their own schedules, and 62% said they wanted to be their own boss. You want flexibility? Freedom? To build something meaningful on your terms? That's not selfish. That's smart.

Here's the thing nobody tells you: this isn't just for everyone else. It's for you.

What happens when women can be moms AND create the business of their dreams? What happens when you get to pick up your kids from school, build wealth on your terms, and do work that actually excites you?

You stop just surviving and start thriving. Your kids see what's possible. Other women see what's possible. And the ripple effect? It's massive.

I'm not here to selling another course (at least not today—who knows what future Jen will do). What I am here for is to share resources, tools, and real talk that actually makes a difference.

Check out the resources on this site. Sign up for the newsletter. I'm not going to spam you, but I will occasionally throw in affiliate links because mama has bills, too. But mostly? I want to share what I've learned on my journey and help cheer you on.

Because when women launch, we don't just change our own lives. We change the game.

So if you're thinking about it—this is your sign.

Let's do this together.